Dr. Neethu Parvathy S.

Dr. Neethu Parvathy S.

Assistant Professor

My primary research interest is in Communication Psychology and Gender Sociology. My doctoral thesis has examined how media rituals and cultural rituals have reinforced gender stereotypes and have adversely affected the economic empowerment of tribal women. My study concentrates on the role of interaction ritual theory in shaping the economic opportunities of men and women. 

My doctoral study was funded by the Indian Council of Social Science Research (ICSSR, Government of India). Papers from the doctoral thesis are published in Scopus indexed journals and were presented in International conferences and Global summits including the prestigious American Sociological Association conference. 

Having qualified UGC NET in 2019, I have 2.5 years of total experience in the industry and academics. While working in the media industry I have published articles in national newspapers, magazines, and websites. 

My areas of interest are Communication Psychology, Organizational Behaviour, Culture and Communication, Research Methodology, Communication Theories, and Gender Sociology.